Primary logo
The TDMM logo using a gradient is our primary visual identifier and is crucial for maintaining strong brand recognition across all communications.
If the gradient logo faces visibility issues on busy or clashing backgrounds, use the monochrome version in either white or black.
Use the compact version of the logo when the primary version is too large or cannot be resized without losing text visibility. This is ideal for situations like social media avatars.
Maintain an empty space around the logo, known as the safe area, to ensure clarity. No text or graphics should enter this space. The safe area is defined by the height of the letter “D” in the logo.
It is not recommended to resize logo smaller than shown in this table.
For digital collateral
For print
Highly Contrasting Background: Use the primary logo if the background color is very different from the logo color.
Monochrome Logo: Use the black or white logo if the background color contrasts strongly with the logo color.
Non-Contrasting Background (No Foreground Objects): If the background color is similar to the logo color and there are no main objects on top, use a brand-colored background (60-100% opacity) with a monochrome logo.
Non-Contrasting Background (Foreground Objects): If the background color is similar to the logo color and there are main objects on top, place the logo inside a brand-colored box to ensure visibility.
1. Primary logo on contrasting background
2. Contrasting monochrome logo
3. Brand color background, multiply mode, 60-100% capacity
4. Logo in a brand colored box
It is not recommended to resize logo smaller than shown in this table.
Incorrect Scaling
Adding new elements
Distortion and Alteration
Color Manipulation
Drop Shadows
Change of logo elements
for titles and paragraphs
Bb Cc Ee Ff Gg Hh Li Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy
for numbers, tables and charts
Core colors
Only use brand colors when developing brand materials to maintain consistency and reinforce the brand identity
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Guidelines
